About D.F.R in Shop No. 3, Balala Enclave, Nayapool, Madina Circle, Hyderabad

Design Fashion Range (DFR) is influenced by cultural and social latitudes, and has varied over time and place.

We work in a number of ways in designing clothing and accessories; and, because of the time required to bring a garment onto the market, must at times anticipate changing consumer tastes.

We attempt to design clothes which are functional as well as aesthetically pleasing. They must consider who is likely to wear a garment and the situations in which it will be worn. We have a wide range and combinations of materials to work with and a wide range of colors, patterns and styles to choose from. Though most clothing worn for everyday wear falls within a narrow range of conventional styles, unusual garments are usually sought for special occasions such as evening wear or party dresses.

Some clothes are made specifically for an individual, as in the case of Haute couture or bespoke tailoring. Today, most clothing is designed for the mass market, especially casual and every-day wear.

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