About HornOk in 302 Ashiyana Apartments, New Delhi

HornOK was shut down on November 26, 2016.

We’re deeply grateful to everyone who helped bring HornOK to life, whether by spreading the word, letting us know what you liked (and didn’t like), or just by using the product and teaching us through your actions. You taught us so much, and we’re grateful for it.

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The market for pre-owned heavy commercial vehicles operates through local networks and mouth to mouth channels. As a result there is extremely low discoverability for buyers and sellers. Furthermore, the supply is fragmented and localized for instance a buyer in Sonipat cannot connect to a seller in New Delhi and vice versa.
This leads to high turnaround times for buying and selling vehicles when need arises. Our survey indicates turnaround times ranging from 30 - 45 days currently.
This market is plagued with slow traditional modes of transaction. In this model, there’s alarmingly low financial transparency in the market and less influential players suffer as a consequence. The market is fraught with fraud and that is a major problem for buyers and sellers alike.
Solution
An online marketplace for heavy commercial vehicles stands to address the aforementioned problems in the following ways:
Increased discoverability of vehicles being listed on the platform.
Defragmentation of supply and demand by enabling vehicle hubs to interconnect.
Reducing turnaround times for transactions by upto 50 - 80%.
Increased market transparency of vehicle valuations.
Automatic fraud prevention measures baked into the platform by cross verifying listings against open government datasets of registered vehicles.
Verification of selling vehicle owner details, paperwork and vehicle quality.

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