About FCA - Flying Colours Academy in Fno 3, Neel Heights, 80/2,Baner Residency, Aundh, Pune

Brand Name - Flying Colors Academy (FCA)

· What business is the brand in?

o It is a knowledge and training academy

o It will be a centre where people can learn anything that can be taught - academic, vocational or artistic

· What is the core service offering?

o Teaching

o Imparting knowledge, values, expertise across academic and extracurricular fields

o This is not a school. It is an external centre where people can pursue their interests

· What are the offerings/ programs segments like?

o Segment 1: Educational programs

o Segment 2: Hobby / Activites

o Segment 3: Personality and self development programs

o Professional development and career oriented (can also be informative programs to increase knowledge base such as financial, management programs etc)

· What is the business objective?

o To launch an academy which caters to all knowledge based needs.

o It is an overall learning hub

· What is the marketing objective?

o To get 100 admissions in the first semester (March – November) initially for the engineering based courses

o To get 300 admissions across 3 courses (engineering, foreign language and one other) in 1 year

· What is the Target Group?

o 18 – 25 years

o Students

o Independent in the thinking and mindset (are aware of the things that they want to pursue for themselves, and are willing to work towards it)

o Looking for opportunities for self growth

· What are the brand personality traits?

o Developmental (Holistic Growth focused)

o Mentor

o Professional

o Helpful/Friendly

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