Manpasand Beverages Ltd.

Manpasand Beverages Ltd.

111635 71 Professional Service

+91-2667-290290 info@manpasand.co.in www.manpasand.co.in

E-62, Manjusar G.I.D.C, Vadodara, India - 391775

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About Manpasand Beverages Ltd. in E-62, Manjusar G.I.D.C, Vadodara

Founded in 1997, Manpasand Beverages is a fruit drink manufacturing company with a primary focus on mango fruit, which is the leading flavour for juice drinks in India. Manpasand Beverages represents the successful story of a visionary first generation entrepreneur, Dhirendra Singh. After building one of India’s fastest growing fruit juices company, Mr. Singh is now ready to take on the global cola giants head-on.
The flagship product of the company’s is a mango-based fruit drink, ‘Mango Sip’. It is strategically focused towards customers primarily based in semi urban and rural markets. With a view to expand its product portfolio, company has launched two new brands, ‘Fruits Up’ and ‘Manpasand ORS’.

While ‘Fruits Up’ has an array of fruit drinks and carbonated fruit drinks in different flavours, ‘Manpasand ORS’ offers fruit drinks with energy replenishing qualities with a primary focus on North East India.

Manpasand Beverage Ltd., also produces other major fruit juice brands like Apple Sip, Litchi Sip and Guava Sip. Additionally, the company makes the packaged drinking water available in the market under the brand name ‘Pure Sip’. Natural mineral water is also produced and distributed in the name of ‘Fons’ .

In the fast-growing fruit-based beverages market in India, Manpasand Beverages has emerged as a formidable competitor to the bigger foreign and Indian beverages brands. The company’s value-for money offerings, strong focus on affordable price points, innovative products (like fruit-based carbonated soft drinks) and distribution strategies are its major strengths.

The company has carved a niche for itself with a strong presence in the tier-2 and semi-rural and rural markets in India. Manpasand’s beverage brands are present in 24 states through more than 200,000 retailers, over 2000 distributors and 200 plus super stockists. The company has two manufacturing facilities at Vadodara in Gujarat, one each at Varanasi in Uttar Pradesh and Dehradun in Uttaranchal and a new one is being set up at Ambala in Haryana.

Manpasand Beverages Ltd. (erstwhile Manpasand Agro Foods) was established in 1998 by first generation visionary entrepreneur Mr. Dhirendra Singh. Not satisfied with a government job, he entered into the real estate business in 1995 with some friends. Owing to the cyclical nature of the realty business with frequent volatility, he scouted around for new businesses and latched on to the fruit juices segment, which as an industry had tremendous growth potential. So, in spite of lack of experience in the beverages industry, Mr. Singh took the first bold step and with a lot of hard work and a visionary zeal he succeeded in creating Manpasand Beverages.

For the year ended March 31, 2015 the company reported sales of Rs 360 crore and net profit of Rs 30 crore.

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